Bilbao Guggenheim: Insider’s
Guide to a Modern Art Icon

Discover the Iconic Bilbao Guggenheim: A Masterpiece of Modern Architecture and Art

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The Guggenheim Museum Bilbao is my favourite art museum in the world. I fell in love with the place on my first visit to Bilbao back in 2017 and have revisited it on every return trip to the city. The building alone is stunning but what lies within is even more thought-provoking.

The Guggenheim is a museum of modern art in Bilbao which opened its doors in 1997. Designed by the renowned architect Frank Gehry, this iconic building has become a cultural landmark in the Basque Country.

A man smiling in front of the Puppy floral sculpture in Bilbao

A major catalyst in Bilbao’s regeneration in the 1990s, the Guggenheim is recognised as one of the most important modern art museums in Europe and the world. Its striking modernist architecture makes it instantly recognisable, and it has become a symbol of Bilbao.

If you are a modern art fan or even just visiting the city of Bilbao, the Guggenheim should be number one on your list of places to visit. Keep reading to find out why!

History and Background

First a little bit about the history of the Guggenheim Bilbao. Back in the early 1990s, the Basque government wanted to update the city’s old port area. Falling apart and an unattractive part of the city, they approached the Solomon R. Guggenheim Foundation.

The government proposed covering the cost of the building (US$100 million at the time), creating an acquisitions fund, paying a one-time fee and subsidising the museum’s annual budget.

The exterior of the Guggenheim Museum in Bilbao

In exchange, the foundation would manage the museum and rotate parts of its permanent collection through the museum. And thus, the Guggenheim Bilbao came into being.

After over 5 years of construction, the museum was opened on 18th October 1997 by King Juan Carlos I. The museum has since become one of Spain’s most iconic buildings. It was voted in the list of the 12 Treasures of Spain and welcomed over 1.3 million visitors in 2023.

Architectural Marvel

Once the agreement had been made, the foundation chose renowned architect Frank Gehry to design the building. Later described by Vanity Fair as ‘the most important architect of our age’, Gehry was told to be daring and innovative.

He clearly took this mission seriously as what he has produced is absolutely phenomenal.

A view of the Guggenheim museum in Bilbao from the river

Designed in the style of deconstructivism, the Guggenheim is characterised by fragmented forms. Gehry aimed to integrate the museum with Bilbao’s urban landscape and so the building has reflective surfaces to interact dynamically with the changing light of weather in Bilbao.

Gehry chose to clad the exterior in titanium, glass, and limestone. These panels resemble fish scales, giving the building a shimmering quality. Its form is unusual with organic curves taking the place of more traditional straight edges.

Inside, visitors are greeted by a vast, light-filled atrium. On each level there are interconnected walkways all of which curve, making the building unlike any other. The atrium is the central hub to which all the various galleries extend.

The inner atrium at the Guggenheim Museum in Bilbao

Gehry combined traditional rectangular galleries with more organically shaped spaces, allowing for a diverse range of exhibition designs and experiences.

Frank Gehry’s design was an instant success. Hailed by many, it was described by architectural critic Paul Goldberger as ‘one of those rare moments when critics, academics, and the general public were all completely united about something’.

The design instantly became iconic and led to the coining of the term the ‘Bilbao Effect’. The museum instantly transformed Bilbao tourism and became a catalyst for turning the city into a major tourist destination. Since 1997, the museum has attracted millions of visitors.

Must-See Exhibits

Guggenheim Bilbao has a range of artwork in both its permanent collection and its temporary exhibitions that rotate regularly. Art enthusiasts are sure to find something they like here.

Permanent Collection Highlights

Before even entering the museum, you are greeted by one of its most famous pieces. ‘Puppy’, a giant floral sculpture of a West Highland Terrier was created by Jeff Koons. It stands proudly at the front of the museum at 13 metres tall. It is a favourite photo spot for visitors (as you can from my shot below!)

At the back of the museum by the river, is another of the museum’s most famous permanent sculptures. ‘Mamá’, designed by Louise Bourgeois is a giant spider-like sculpture. Standing at almost 9 metres in height, it is not one for those who suffer from arachnophobia.

Puppy, a floral sculpture by Jeff Koons at the Bilbao Guggenheim

Moving inside the museum, you first come across the impressive ‘Installation for Bilbao’. Known for her text-based art installations, artist Jenny Holzer uses 24 LED displays with some of her characteristic displays. The installation aims to provoke reflection and challenge perceptions.

Next up is Richard Serra’s ‘The Matter of Time’. This is one of the most famous Guggenheim Bilbao exhibits and one I always find really unsettling. Made up of eight large-scale weathered steel structures, visitors are invited to walk through the sculptures.

The installation plays with concepts of balance, gravity and the perception of movement. I always feel like I am about to fall over when walking through them. The piece occupies the largest gallery in the Guggenheim on the ground floor.

The Matter of Time by Richard Serra from above

My final recommendation from the permanent collection is ‘Tulips’, by Jeff Koons. These seven stainless steel, multi-coloured, giant tulips usually sit outside the museum but are currently located on the third floor (as of June 2024). The tulips are stunning and one of my favourite pieces in the museum.

Temporary Exhibitions

As well as its impressive permanent collections, the Guggenheim Bilbao also houses some fantastic temporary art exhibitions, making every visit feel unique.

Here are some of my favourites from June 2024.

‘Signs and Objects. Pop Art from the Guggenheim Collection celebrates the Pop art movement that originated in England in the late 1950s. Bringing together pieces from renowned artists such as Andy Warhol, Roy Lichtenstein, Claes Oldenburg and Robert Rauschenburg, visitors are invited to look at regular everyday items through an artistic lens.

This exhibition is running until 15th September 2024.

Two paintings by Roy Lichtenstein on display at the Bilbao Guggenheim

‘Marta Jungwirth’ celebrates the work of Austrian artist Marta Jungwirth. A temporary exhibition until 22nd September 2024, the exhibition features a variety of paintings by the artist. Jungwirth’s works straddle between abstraction and subtle elements, inviting observers to draw their own conclusions.

‘Infinity Mirrored Room – A Wish for Human Happiness Calling from Beyond the Universe’ by renowned Japanese artist, Yayoi Kusama, is one of the most incredible things I have ever seen.

Its mirrored installations and spherical lights reflect around the room. The effect of depth and infinity give an almost space-like feel to the exhibit. Stepping directly inside the artwork, you feel like you are out in space looking at stardust.

A man stood in a room of mirrors with different coloured lights dangling from the ceiling

This is the first time the exhibit has been displayed outside of Kusama’s native Japan and is well worth the visit. To access this exhibit, scan the QR codes outside of the exhibit’s entrance and you will be called to the line when ready.

Of course, there are other temporary exhibitions, but these were three of my favourites.

Visitor Information

Visiting Guggenheim Bilbao should be right at the top of your list when visiting this beautiful Basque city. Luckily it is easy to get tickets and an incredibly smooth process.

The museum is open from 10 AM to 7 PM Tuesdays to Sundays. There is a later closing time of 8 PM during the summer season which lasts from 17th June to 22nd September for this year.

The museum is also open on Mondays during the summer season and on other selected days.

A sculpture of Pinocchio lay face down, one of the pieces of art at the Bilbao Guggenheim

Getting your Guggenheim Bilbao tickets is an easy process. Tickets can be bought online beforehand or on the day. When buying online, you select a slot for entry and are given a ticket with a QR code.

The Guggenheim Bilbao entrance fee is currently 18€ for adults, 9€ for students and seniors and children under 19 go free! This includes a free audio guide you can download to your smartphone.

The museum is fully accessible to wheelchair users. The galleries have plenty of space to see the exhibits and there are elevators to the different floors.

If you are travelling with bags or luggage, these will need to be checked in. You can do so for free just before the museum entrance.

A painting of a horse with graffiti by Jean Michel Basquiat at the Bilbao Guggenheim

If you are a first-time visitor, I would budget around 2 to 2 and a half hours at the museum. Its exhibits are interesting, and interactive and you will want to explore the museum in full.

I recommend that you go to the museum as early as you can. The galleries are slightly quieter and there is the sense of more time to stop and take in the artwork in less hectic surroundings.

Surrounding Area Attractions

Whilst the Guggenheim Bilbao is the crowning jewel in the city’s cultural landscape, it is not the only reason to visit this Basque city.

Bilbao moves to a beat of its own. It has a really cool vibe and plenty of attractions to keep you occupied for a long weekend. It’s location also makes it a fantastic base for exploring the Basque country in general.

Here is a brief list of my top things to do in Bilbao:

1. Casco Viejo

Bilbao’s Casco Viejo or Old Town is stunningly beautiful. With winding streets full of independent stores and pintxos bars, it is the perfect place to come to at any time of day.

Plaza Nueva is the focal point of the area and is a hive of activity in the evening. Experience Bilbao the local way by moving from bar to bar enjoying a drink and a drink and a pintxo or two whilst exploring the area.

Old houses in the streets of Casco Viejo in Bilbao

2. Mercado de La Ribera

Located on the same tram line as the Guggenheim, Mercado de La Ribera is another great spot for pintxos. The market is one of the largest covered markets and is situated in a stunning Art Deco building dating back to 1929.

Each floor is dedicated to a different type of food. You’ll find fish and seafood on the ground floor, meats on the first floor and fresh fruits and vegetables on the second floor.

The best thing about the market is the bars and other eateries where you can get some of the best pintxos in town!

Mercado de la Ribera in Bilbao

3. Azkuna Zentroa

Originally built as a wine warehouse in 1909, Azkuna Zentroa is now a multi-purpose cultural and lesiure centre.

Inside you will find a cinema, a public library, exhibition spaces, a rooftop swimming pool, gym and a variety of different restaurants and bars. The interior is stunning with 43 unique columns, supporting a three-story atrium.

It is the perfect example of Bilbao combining its traditional past to its forward-thinking modern vibe.

Tips for Planning Your Visit


Here are my top Guggenheim Bilbao travel tips to ensure that you have the best time.

  1. Check Museum Hours – Whilst the museum operates standard opening hours, make sure you check the Guggenheim Bilbao website for the most up to date information. The website has a handy clock on the front page saying when they are open to that day.
  2. Purchase tickets in advance – It is better to be organised and not disappointed. Imagine going all the way to Bilbao and not visiting the Guggenheim?! Booking your tickets in advance online means you are guaranteed to not miss out
  3. Visiting time – The best time to visit Guggenheim Bilbao is either the early morning or late afternoon. This way you avoid the crowds and can enjoy a more relaxed experience.
  4. Explore the Architecture – Don’t miss out on the exterior of the museum. The architecture of the building itself is impressive. Some of the museum’s most famous pieces such as ‘Puppy’ and ‘Mamá’ are both on display outside.
  5. Audio and Guided Tours – There is a free audio tour included with your ticket. Scan the QR code on display in the museum entrance to access this. If you want more information, why not consider a guided tour?!
  6. Accessibility – The museum is fully accessible for wheelchair users and offers services for visitors with disabilities. There are certain quiet hours which may be beneficial for those with sensory needs. Contact the museum and they’ll be happy to help.
  7. Visit the Museum Shop – Now I’m not usually one for museum shops but the Guggenheim Bilbao shop is the exception. Here you’ll find plenty of art souvenirs perfect to commemorate your visit.
  8. Stay Informed – Whilst I have tried to be as detailed as possible, this guide is a snapshot in time. Points such as the temporary exhibitions will change so check the museum website to know exactly what to expect.

By following my eight top tips, you are sure to have an incredible time at the museum.

Tulips by Jeff Koons, a set of stainless steel multicoloured tulips

FAQs

What Is the Guggenheim Bilbao Famous For?

The Guggenheim Bilbao is famous for numerous things.

Firstly, its architecture is celebrated as ground-breaking and futuristic. Designed by the architect Frank Gehry, its design resembles a ship clad in titanium. It has become an iconic landmark in the world of modern architecture.

Secondly, it is known for its thought-provoking art installations. Outside the museum sits Jeff Koons’s towering ‘Puppy’, a giant floral sculpture of a West Highland Terrier amongst other sculpture.

Inside you have an extensive collection of thought-provoking modern art from the likes of Richard Serra, Jeff Koons, Anish Kapoor and Louise Bourgeois.

Finally, Guggenheim Bilbao is famous for starting the ‘Bilbao Effect’. Playing a significant role in the transformation of the city from an industrial hub to a cultural and tourist destination, it has revitalised the local economy and is an example to other cities across the world.

An enlarged shuttle cock on display at the Bilbao Guggenheim

Is The Guggenheim in Bilbao Worth Seeing?

The Guggenheim in Bilbao is definitely worth seeing. The building itself is magnificent and inside you will find one of the most interesting art museums in the world.

If you are into modern art or are simply in Bilbao, it should be right at the top of your list of places to visit.

If you are wondering where to go next on a Spain trip, the Guggenheim Bilbao is a real selling point to Bilbao and worth coming to the city to visit. You will not be disappointed!

What Is the Most Famous Painting in the Guggenheim Bilbao?

The Guggenheim Bilbao is as well known for its sculptures and pieces rather than its paintings. The most iconic of these is arguably ‘The Matter of Time’ by Richard Serra.

This huge steelwork installation is made up of eight massive structures. Visitors can walk through the structures prompting thoughts of how we see the world.

The museum is also famous for ‘Tulips’ by Jeff Koons which can be found on the third floor. This bright and vibrant sculpture is made up of a series of multicoloured, stainless steel tulips. It is one of the museum’s most famous pieces.

In terms of traditional paintings, ‘Woman III’ by Willem de Kooning is one of the most notable works in the museum. It is known for being a prime example of abstract expressionism.

Tulips by Jeff Koons, a set of stainless steel multicoloured tulips

Final Thoughts: Exploring the Bilbao Guggenheim: A Must-Visit Icon in Modern Art

The Guggenheim Museum Bilbao stands as a testament to the transformative power of contemporary art and architecture.

Its stunning titanium-clad exterior and innovative design by Frank Gehry have not only redefined the city’s skyline but also catalysed Bilbao’s cultural and economic renaissance.

Having visited Bilbao on numerous occasions, I always find myself coming back to this incredible piece of architecture. Its diverse array of modern and contemporary art that has me completely hooked.

A painting by Roy Lichtenstein at the Guggenheim in Bilbao

From Richard Serra’s monumental sculptures to temporary exhibitions featuring cutting-edge artists, the Guggenheim Museum Bilbao provides an enriching cultural journey for all who visit.

Whether you are planning your trip to Bilbao and wanted some information or whether you are looking for travel inspiration, put the Bilbao Guggenheim right at the top of your list. Trust me, you will not be disappointed!

About Me
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My name is Liam and I’m the owner and author of ‘Travels Around Spain’. I have been obsessed with Spain ever since my first visit 35 years ago. I am on a mission to visit and discover every part of this beautiful country and share all my hints and tips with you all.

Read more about my journey by clicking here.

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